it all starts with representation in media, and creators are dominating our screens.

Here are the facts

The research in this section is based on the findings from a study conducted by the Geena Davis Institute in 2017

Gender of stem characters in film, television & streaming

37.1 % vs 62.9%
“Diverse and high-quality
portrayals of women and girls are quite simply missing from children’s
media. This has a real impact on young viewers’ ideas about themselves
and the occupations
they pursue.”
— Geena Davis Institute

Four out of five women ages 18-24 said that seeing girls/women as STEM characters on television is important to them.

The most profoundly negative message entertainment media sends about gender in STEM is that STEM professions are for white men, and this has not improved in the past decade. This analysis finds that men were over-represented as STEM characters, especially white men, and this gender gap was more pronounced in film than television and streaming content. When girls/women viewed media content, and especially girls of color, they rarely saw themselves as STEM characters on the big and little screen. Girls/women also learned that white men matter more because they were more likely to be featured as STEM protagonists than women, especially women of color.

In the past decade, entertainment media also reinforced rather than corrected gender gaps in STEM fields by showing far fewer women STEM characters as natural scientists, engineers, or computer scientists than men STEM characters. Women were mostly portrayed as medical doctors or in a related life sciences field, a gender bias that likely partially explains why so many women prefer medicine/life sciences in the real world.

Percentage of women interviewed who said each character inspired them to pursue STEM

Minutes spent per day with digital vs traditional media in The US

Study published by A. Guttmann 2023

The way young people are influenced by media has changed.

instead of characters in movies and TV shows, creators dominate screen time.

Our goal at createher is to increase the presence of women in traditionally male dominated fields like stem, by supporting women content creators who are inspiring young girls to pursue their passions in those fields.

whether they’re personal or financial, there are many hurdles to creating awesome content.